Hummer elevates small Chinese company to global stage

All Roads, Shanghai — Fri, 05 Jun 2009 19:11:39 GMT

What I found most interesting about this purchase was just how far out of left field it has come.

No doubt there are Chinese manufacturers who, through acquisition, could begin their global push, but this firm is not one of them. FAW & Dongfeng would have made more sense given their long history with trucks, and their joint ventures with foreign firms.

It is a purchase I would say is almost certain to fail once the reality of the purchase sets in (sure looked good in the headlines) and their executives begin looking at how to manage Hummer's operations, people, and brand. One can only guess that as this firm is not in the top 5 of their category in China, they have yet to manage a significant service network, they clearly will not have the experience with the various certification bodies, and getting any of the engineers to actually assist open a Hummer factory in China is all but out of the question.

Where this would get interesting though is in the fact that this firm would gain access to Hummer's specs and how those could potentially move into products outside the consumer sector.

http://www.allroadsleadtochina.com

Hummer elevates small Chinese company to global stage

Peter Sing — Sat, 06 Jun 2009 12:47:29 GMT

The potential owner of Hummer does not aware Hummer is not only a product of a fallen Company. It is also the worst eco friendly vehicle to travel on the highway.They are many green products to invest in USA Hummer is definitely a bummer.

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